Ventas Sencillas is the Spanish translation of the popular, Simple Selling: Common Sense That Guarantees Your Success. According to Thomas Ray Crowel, selling doesn't have to be complicated. In his book, Crowel offers his fellow salespeople "a new perspective on a very old profession." The selling process consists of many things, some of which can be taught, and some which can't. However, sales success is not as unattainable as many may believe. Crowel's straightforward book serves up a wealth of practical sales tips and career guidance. Tapping into real-life examples from his own lengthy sales career, Crowel presents truly simple selling methods that could be valuable to both sales rookies and hardened veterans.
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